About Us

The founder

Hi there! I'm Ali. There has been quite a bit that has happened in my life that led me to where I am today. Growing up, I dealt with chronic hives that led to severe swelling of my face and limbs and left me in episodes of a lot of pain and immobility. I was on trial and error medication through most of my teens and early twenties. It wasn't until I was pregnant and lost the baby that I realized I needed to do something more. I no longer wanted to rely on medication to help me live a "normal" life. I started cutting out the majority of processed foods and buying cleaner products for the home. Two years later, my husband and I welcomed our daughter into the world. Researching healthier and cleaner options for our new little family quickly became a hobby for me that blossomed into a passion. My goal for this store is to create a space where whether you are familiar with clean products or not, you can begin to transform your health.

I am happy to say that through this process and without the use of medications, my symptoms over the last 3 years have subsided immensely!

I graduated college in 2019 with a Bachelors in Health Sciences, and have a Holistic Health Coach certification from the Institute of Integrative Nutrition.